Catarsis
Briefing
Main Activity: Marathon of classic films that revolutionized cinema.
Secondary Activities: Interviews with people from the film industry, viewing of hard-to-access deleted scenes, discussions about the lives of actors, curious facts about filmings (such as Georges Méliès' A Trip to the Moon), and a small museum with props and costumes belonging to classic films.
Target Audience: People over 40 who are passionate about cinema.
Product: Classic cinema.
Brand Display Media (or Brand Reproduction Supports): Popcorn boxes, t-shirts, pamphlets (or leaflets), posters, multiplatform website.
Catharsis or katharsis is the emotional release that occurs after a moment of very high tension. Its purpose is to bring about a positive change in an individual's life.
Logo construction
The grid is used to define the spaces between elements and adjust their size.
To facilitate the adaptation of the logo to potential graphic needs, two completely horizontal versions have been arranged with two alternatives to be used depending on the graphic requirements.
The distance between 'Catarsis' and 'Festival internacional de cine clásico de Madrid' is taken as a reference.
In the alternative version, the only change is that the icon reduces its size to occupy the same height as the text.
Since the text 'Festival internacional de cine clásico de Madrid' can be removed, and to prevent the logo from being unaligned in that case, another version has been proposed.
Limit area
This is the minimum defined area that must be respected and which cannot be occupied by another element.
The reference is the height of the 'C' in 'Catarsis'.
Minimum size
Minimum size of the possible logo combinations.
Color palette
The pink color is the primary color, and the others act as secondary colors, adding variety and covering all the brand's needs.
Monochromatic versions
Negative versions
Applications
